a resource for those affected by opioid addiction
We developed the WhatcomHope.org website as a user-friendly resource for those suffering from Opioid addiction and friends and family of those who are addicted. The website included a dynamic, interactive map of different locations for getting help or picking up Naloxone.
developing a media campaign
We developed a series of social media images, videos, and messages that linked to specific pages on the whatcomhope.org website.
On the road
six stories, riding through town
The King bus ads put Whatcom County voices in front of drivers, riders and people walking by, all day long. Each one tells a short story, makes one clear ask, and points to whatcomhope.org, where the same message picks up.
ongoing social media videos
We have developed a variety of videos as part of ongoing campaigns, including short animations designed to quickly deliver one message.
accessible materials
All print materials were translated and produced in English, Spanish, and Russian to help reach these populations.
Urgent by Choice
Bright yellow and black form the visual foundation of the Whatcom Has Hope brand. Yellow functions as an alert color — immediate, attention-grabbing, and impossible to overlook. It signals urgency without alarm, drawing the eye whether someone is scrolling through social media or passing a bus ad at speed. Black grounds the palette, lending weight and clarity to messaging that needs to be direct and trustworthy.
Clarity From Billboard to Brochure
Gotham was chosen as the primary typeface for its clean lines, strong presence, and exceptional legibility across a wide range of applications. Its bold weight carries the urgency the campaign demands, while its geometric structure keeps messaging clear and accessible — whether someone is reading a brochure, scrolling through social media, or catching a glimpse of a bus ad in passing.
website features
Google Analytics installed for tracking site traffic, sources, user behavior, and additional statistics.
Key concepts and procedures explained in step-by-step processes through online documentation.
Additional security enhancements that protect the site from being hacked through brute force attacks, use of weak passwords, out-of-date plugins, and similar vulnerabilities.
Support options available for making sure plugin updates, backups, training, and enhancements are available and that the site stays online.
Works on every sized device from mobile phones to desktop machines with larger monitors.
